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Newmar Corporation Doubles Class A Motorhome Market Share

In spite of the challenging conditions testing the U.S. economy and the RV industry, Newmar Corporation recently announced it has doubled its Class A motor home market share in January 2009 when compared to January 2008.

This, according to Statistical Surveys data recently released. According to the data compiled by the Grand Rapids, MI based company, Class A motor home retail registrations in January of this year showed a 61% decline vs. the numbers a year prior. In the face of these declining numbers, Newmar experienced an increase of its Class A motor home market share from 3.2% in January 2008 vs. 7.6% in January 2009. Newmar’s market share growth was 136.3%.

 “Although one month’s worth of data does not make it a trend, this is welcome news and a good sign for Newmar and its dealers,” said John Sammut, Newmar’s Vice President of Sales and Marketing. “Newmar will continue to work hard through the 2009 calendar year, but this certainly is a strong start to the year for our company.”

Newmar‘s growth in market share came from both the gas and diesel motor home segments of its Class A motor home business. “The improvements made to the interior and exterior designs of Newmar’s 2009 motor home product line up appear to be having a positive impact even in a declining motor home market,” added Pat Terveer, Newmar’s Director of Sales. “Developing great looking product at a great value will continue to be our company’s focus.”

Source: Newmar Corporation

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