Airstream recently announced that it has increased production by 30 percent over the last six weeks to meet a growing wholesale and retail demand for its trailers.
Photo Credit: Airstream
According to Airstream, the RV industry has taken a major hit because of the economy. Airstream has not been immune from the downturn. However, in recent weeks the company has seen a strong uptick in retail and wholesale demand.
According to the Recreation Vehicle Industry Association (RVIA), overall RV sales in July ran at the strongest annual rate since October of 2008, signaling an overall industry turnaround. Airstream has grown its production backlog from an all-time low of three weeks to a high of 11 weeks, and as a result is expanding its staffing to support the production boost, something that the company has not done since late 2006.
Photo Credit: Airstream
“The RV industry tends to lead the general economy both in and out of recessions, so our growth spells good things for the economy as a whole” said Bob Wheeler, CEO of Airstream. “In the course of 78 years, Airstream has encountered numerous ups and downs, and as a result we feel that we are well-positioned to recover quickly. We are prepared to embrace what will hopefully be a very successful 2010.”
Airstream also reports that sales in its primary European markets of England, Germany and Holland are also experiencing a marked recovery.
Source: Airstream
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I have always liked the look of Airstreams and I am glad to see that they as a company are getting stronger again. That "Long, Long Honeymoon" YouTube video series I think does a lot to promote the Airstream brand. Thanks for the post!