In the constantly-changing landscape of RVs, adventure enthusiasts continue to enjoy life on the road. Fortunately, over 400 unique brands for-sale on our marketplace makes any lifestyle possible in the great outdoors. RV Trader recently analyzed the RV brands that shoppers like you have been most commonly searching for in 2023.
According to this search data, the top brands that consumers are most interested in are (in order): Forest River, Winnebago, Grand Design, Keystone, Jayco, Thor, Tiffin, Airstream, Newmar, and Coachmen. Since RV Trader is a leading online marketplace for buying and selling RVs, even just 1% would consist of millions of searches, and every brand on this list has far more than that! Let’s dive into each of these brands and learn more about what has made them such popular choices amongst both experienced and beginner RVers.
1. Forest River
At the pinnacle of our list is Forest River, accounting for 14% of all searches by brand through the end of July. Whether you’re a solo traveler, a couple, or a family seeking an adventurous escape, Forest River offers an extensive range of options to suit your lifestyle. From compact travel trailers to spacious motorhomes, Forest River’s commitment to innovation, customer satisfaction, and budget-friendly options has made the brand a leader in the RV world.
2. Winnebago
Winnebago’s enduring legacy in the RV industry speaks volumes about its commitment to excellence. This brand totaled 8% of all searches by make. With a rich history dating back to the 1950s, Winnebago has shown a fierce dedication to quality and innovation in their line of Class A, B, and C motorhomes, as well as travel trailers and fifth wheels. The Winnebago Intent, View, and Minnie models remain highly sought-after choices for those seeking comfort, reliability, and a touch of adventure on the open road.
3. Grand Design
Grand Design came in third place, accounting for 7% of all searches by manufacturer. What sets the brand apart is its meticulous attention to detail and a promise to incorporate customer feedback into its designs. Grand Design’s motorhomes are known for their modern aesthetics, functional layouts, and thoughtful features that enhance the overall experience. Their emphasis on quality and affordability has resonated with both newcomers and seasoned RV enthusiasts alike.
4. Keystone
Keystone’s reputation for producing family-friendly campers that don’t compromise on adventure is intriguing to many consumers. Keystone models cater to a wide range of travelers, from first-time RVers to seasoned explorers. The Montana fifth wheel and Passport travel trailer are just a few examples of Keystone’s efforts to provide spacious interiors and thoughtful designs that accommodate families and solo travelers alike. This brand accounted for 6% of all searches by brand.
5. Jayco
Jayco’s philosophy of embracing freedom and flexibility resonates deeply with RV enthusiasts seeking a sense of liberation on their journeys. As a result, Jayco made up 6% of all searches by make. The brand’s mission to create motorhomes that facilitate unforgettable experiences is evident in their wide selection of travel trailers, toy haulers, and more The Jay Flight travel trailer and North Point fifth wheel exemplify Jayco’s quality construction and innovative design.
6. Thor Motor Coach
For those seeking power and luxury, Thor Motor Coach stands as a shining example, accounting for 5% of all searches by manufacturer. Renowned in the Class A and Class C motorhome segments, Thor embodies a perfect blend of performance and style. With a focus on creating luxurious interiors and incorporating cutting-edge technology, Thor Motor Coach has captured the attention of luxury RV enthusiasts who demand comfortable and sophisticated campers.
7. Tiffin Motorhomes
Tiffin Motorhomes has earned a reputation for handcrafted excellence and made up 5% of all searches by brand. Each Tiffin RV is a testament to the brand’s dedication to quality craftsmanship. From luxurious interiors to personalized features, Tiffin’s vehicles exude opulence and attention to detail. The brand’s commitment to tailoring each motorhome to the owner’s preferences has garnered a loyal following seeking the pinnacle of comfort and elegance.
8. Airstream
Airstream’s iconic silver bullet design has solidified its status as a design icon and a symbol of adventure. With its distinctive exterior and timeless interior aesthetics, Airstream remains a top choice for those who value both style and substance. In 2023, the brand continues to evoke a sense of nostalgia and wanderlust, captivating a dedicated community of travelers who yearn for both luxury and exploration. This brand made up 5% of all searches by make.
9. Newmar
When it comes to luxury and customization, Newmar reigns supreme and accounted for 4% of all searches by manufacturer. Specializing in Class A motorhomes, Newmar’s RVs are renowned for their high-end features and personalized options. The brand’s commitment to providing an elevated experience, combined with meticulously crafted interiors, has garnered a loyal customer base seeking the utmost in comfort and elegance.
10. Coachmen
Closing our top brand list is Coachmen, a manufacturer that prides itself on delivering value-packed motorhomes without compromising quality. With a diverse range of models spanning various classes and styles, Coachmen appeals to a broad spectrum of RV enthusiasts. Their dedication to affordability has made the camper lifestyle accessible to many, making Coachmen a consistent contender in the list of top RV brands. They accounted for 4% of all searches by make.
As weekend warriors and full-time RVers continue to live an adventurous lifestyle, a diverse variety of brands remain popular on the RV Trader marketplace. Whether it’s a luxurious Grand Design or a small and nimble Winnebago, there’s a brand out there to suit every explorer. Make sure to do plenty of research before you make a decision, and you’re sure to find a motorhome or camper that’s perfect for your needs.
If you’re ready to start shopping, visit RVTrader.com today to browse our selection of new and used units.
