Increase in RV Sales to the Millennial Generation
While baby boomers entering retirement are still leading the pack in sales, the millennial generation is getting all the attention. This group of young adults born in the 1980s and 1990s is showing an increased interest in camping and RVs.
Boom in RV Sales to Millennials
According to a recent study done by Kampgrounds of American, 60 percent of millennials say they plan to camp more often in the upcoming years. This number is even higher than the 40 percent of baby boomers who made the same claim. In addition, more millennials have plans to buy a new RV than baby boomers. Several factors are causing this boom, including the fact that millennials are just now starting families, and that they currently make up the largest percentage of the American workforce.
What Features Does This Generation Want
This increased interest in RVing can translate into a boost in sales for your RV business. The trick is to know how to sell RVs to this new generation by knowing exactly what they are looking for in a model. These are the top three things millennial buyers want.
- Advanced technology: This is the first generation raised with access to the Internet and advanced technology. They are looking for tech features, such as flat-screen TVs, smartphone integration, sound systems, Wi-Fi capabilities and charging stations.
- Efficiency: Millennials certainly want RV models that are fuel- and energy-efficient, but they’re also looking for efficient living quarters. They want things like unique storage options, features that serve dual purposes and overall functionality.
- Fitness features: This generation is all about fitness and exploring the outdoors. They look for RVs that have space to store their bikes, kayaks and other equipment, as well as features that allow them to set up an outdoor living space.
Millennials may initially buy less expensive RVs than the baby boomer generation, but they are more likely to be repeat customers. Remember that millennials may be ready in a few years to sell their current RV and upgrade to a newer model.
Millennials will have done a lot of online research before coming to your dealership. They will know exactly what they are looking for and what they want. Your best chance to capture a sale is to guide millennial customers to the RVs that meet their criteria. Contact RV Trader for more helpful tips to generate sales at your RV dealership.
