Norfolk, VA – April 3, 2012 – RV Trader, a division of Dominion Enterprises, has become the first RV classifieds site in the industry to create a tablet-optimized website. This unparalleled user interface taps into the very best that tablets have to offer.
With no application needed, users will experience full-screen photo viewing, searching, and refining, as well as pinch-to-zoom options – all within the browser. Although optimized for the iPad, this site can be viewed on other tablets as well. RV shoppers can easily find local RVs for sale through the site, as well as RV dealerships, prices, unit details and more – all with the swipe of a finger.
The launch of this tablet site comes at the perfect time. RV Trader.com is in the midst of record mobile growth. From December 2011 to January 2012, mobile pageviews increased 75% on RV Trader.com, and mobile visits increased 77%, pushing mobile to over 1 million pageviews. Approximately 10% of traffic to the RV Trader website is mobile, and of that 10%, 62% of traffic is coming from a tablet device, specifically the iPad.
According to Tim Custer, general manager of RV Trader, “We know this number will only continue to grow as more and more people access the internet from mobile and tablet devices than ever before. It is critical we continue to learn how customers are accessing classified information on the internet and offer them solutions to improve their experiences on our sites. The future of browsing is on the tablet, especially for RV’ers on the go.”
RV Trader.com also offers shoppers a mobile site option, m.rvtrader.com, and an iPhone app which can be downloadedfrom the lifestyle section of the iTunes Store.
